Raw phone footage goes in. A cut, captioned, branded reel comes out, made on your own Mac with Claude doing the editing. You record, you approve, you post. The timeline, the editor's queue and the per-reel invoice all go away.
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You record a reel and send it to an editor. A day goes by, sometimes two. By the time it's back you've moved on, the moment has passed, and the invoice still arrives.
So you post less and test less. Instagram rewards whoever finds out quickest what their audience watches, and right now that's someone else.
Or you edit it yourself: two hours in a timeline for sixty seconds of video, and you still don't like the captions.
Either way, the edit is the bottleneck. Take it out and you post more often, learn faster and stop paying per reel.
| Hiring an editor | The AI Edit | |
|---|---|---|
| Cost | A fee per reel, every reel | A Claude plan you already pay for, plus cents of transcription |
| Turnaround | Usually a day or more | Same session |
| Revisions | Another round trip | Type the note, see it in minutes |
| Testing hooks | Each variation is a new edit | "Make 3 versions with different hooks" |
| 11pm idea | Waits until Monday | Posted tonight |
Every um and retake is gone. The captions match your brand. The hook word sits behind your head, a card prints in on the line that matters, and the music sits under your voice. You checked it twice on the way there, in plain English.
Each of these came from a phone recording and one prompt. Nobody opened a timeline.
Claude Code runs programs on your Mac. With the right tools, all free and open source, it does what an editor does, and it stops twice to ask you.
Phone on a tripod. Fluff a line? Say it again.
Every word gets a start and end time, free, on your Mac.
Claude picks your best takes and drops the pauses. You check the list.
Cuts land between words. Cropped to 9:16, audio levelled.
Show Claude a reel you like and it recolours that style to your brand.
Each beat as a real frame with its graphic drawn on.
Captions, cards, punch-ins, sound effects and music.
Preview, give notes in plain English, export.
Download straight after paying. The links go to your email as well.
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You talk to camera and you're done paying per reel, or doing it all yourself at midnight.
Content is how you sell, and the edit is what keeps slipping to next week.
You've got ideas waiting on an editor, and every one of them is going stale.
No. The commands and prompts are written for you. You paste them and answer in plain English. If you can paste one line into Terminal, you're fine.
A Claude plan that includes Claude Code: Pro at $20 a month, or higher. The rest of the stack is free and open source. ElevenLabs is optional and costs cents.
Not yet. The kit is built for macOS, and an Apple Silicon Mac (M1 or later) is the comfortable option.
About an hour the first time, mostly waiting on downloads. After that a reel takes minutes of your time: record, approve the cut plan, approve the storyboard, post.
It looks like whatever you point it at. You write your brand kit once (colours, fonts, caption style), then you can show Claude any reel and say edit it like this one.
Run setup, work through the troubleshooting page, and if it still won't go, reply to your receipt email within 14 days and I'll refund you.